This is the cheat code to unlock hidden value in your brand and products to skyrocket your success.
Every product is the combination of two things: the solution to a problem and design. Yet most companies don’t know how to maximize the design side of that equation. My proven approach, the Billion Dollar Design Formula, has unlocked sales increases of over 30%, generated a ten-fold increase in revenue and created products that grab attention and outperform in their market.
Billion Dollar
Design Academy
More than a course and membership, it’s your ticket to learn the secrets behind driving massive growth by creating category-defining products and stand out brands with weekly coaching calls, accountabilty and community.
Billion Dollar
Design Sprint
Work with me directly to craft your product and brand design strategies, set direction and teach your team key principles to win with design. Includes six months of support to review the design process and deliverables provided by your team. I work with a select few clients at a time. Apply to be one of them.
You’re losing sales and pricing power without the right design.
Unless you are the category king (and often even if you are), you could be making more sales, charging higher prices, lowering your ad spend and enjoying more success if you simply leveraged the most under-used and misused component in business: design. So many businesses admire the success of Apple, Nike and other top brands without grasping just how much effort and investment these firms put into design. From top talent to better processes, these firms do things differently from most companies. You can achieve similar results even if you don’t have the same resources. You just need the right approach.
Lack of knowledge.
Whether you’re the CEO, an entrepreneur or a marketing director, it’s not your fault. Business education ignores design & design education ignores business. Compounding the problem is that the designers you work with don’t truly understand how to positively impact your business. I know, I have a BFA in Industrial Design and an MBA. After receiving my MBA the first thing I did was create and teach the Strategic Design course for the Oregon Executive MBA program. I’ve also taught marketing and conducted workshops for Fortune 500 companies.
The wrong target (or no target).
You can’t hit the bullseye if you can’t even frame the target. Most companies don’t know what design will provide the best ROI. And you can’t be timid in setting the target. It doesn’t matter how talented your team is, if they lack proper focus and direction, they won’t be as successful as they could be when making design decisions and guiding brand initiatives. I’ve been creating design strategies for companies like Dell, Intel, Xerox as well as small companies for thirty years.
You're sending mixed messages.
If your design is not properly aligned with your messaging and positioning, your potential customers will be turned off. We are highly visual beings and everything communicates something. Even if you think your copywriting and brand messaging are on point, if your design fall short, you’re leaving money on the table. You need to ensure that your products and all your assets are communicating a consistent, effective, message.
The Billion Dollar Design Formula for creating winning products and brands.
Imagine if you’re products and brand were not only recognizable on site but also highly coveted by customers. Businesses and brands thrive when they have either an iconic product or an iconic signature brand element and yes, there is a formula that can help achieve this. I’ve used it effectively throughout my career. I’ve created a simple, actionable formula and frameworks to guide you from understanding to action in order to boost your results so that you and your company achieve, and even exceed, your goals.
I’ve helped companies
just like yours.
From start ups to the Fortune 100, I’ve worked with companies on new products, innovation and branding in industries ranging from consumer electronics to sporting goods to medical devices. Software to soft goods. I’ve learned how to zero in on the right design that can increase sales and achieve business objectives.
Designs have generated over $10B in sales.
Over 20 design awards
30+ years in design & business
Some Results
ACV up 1,000%
Owl's software was underperforming its potential. A complete redesign allowed the company to increase its prices, growing annual contract value by 10x while increasing its customer base.
30% Growth
What do you do when you have the best tech but customers don't perceive it that way? If you're Amfit, you redesign your flagship product to look as good as it performs and watch the sales take off.
Zero to 40% Share
An early example of the formula, this design helped Coleman introduce a new product and gain 40% of the market. The first 'big button' smoke detector, it was exhibited at MOMA.
Hot Listed
Nike wanted to make an impression in the putter categoy. This radical, asymmetrical, adjustable hybrid design garnered a Golf Digest Hot List award.
A Decade of Sales
Part of a forward-looking design language for Logitech that positioned the products as ultra contemporary. The Z506 continued to sell well for over 10 years.
Record-Breaker
Another early example of the formula, this HP Laserjet printer design became their best-selling product introduction in the company's history. Currently on exhibit at Norsk Teknisk Museum.
Successful Exit
After stellar results from the product redesign helped secure a $15.5M seed round, a complete brand overhaul helped attract top talent and an acquisition by NeroFlow.
A Record Year
The first test case, 30 years ago. This line of PCs for Dell helped the company achieve record results. Growing net revenue over 20% due to, as stated in their annual report, "strong product introductions."
Need a quick audit?
I provide an analysis of your brand (all touchpoints) or product with suggestions for high ROI improvements.